Originally Posted by 宝马.e90
What? LOL. We don't know what this deal actually consist of but this is almost like BMW partnering with PSA Peugeot CitroŽn to make the Prince engine for the MINI and Peugeot 308. It's not going to make Toyota's any less Toyota and more BMW. It's a collaborative deal where both AG's would provide input. I'm pretty sure in the future, the average consumer won't know that the Camry they just bought was an engine designed with the help of BMW.
They will when the advertising hits them and they see the BMW logo on the engine and on the car.
Does anyone believe Toyota will not take advantage of this when advertising new product lines?