"For the new 2013 Mustang, Ford has fitted a tiny projector lamp into the side mirror that casts the shape of the galloping horse logo onto the ground beside the vehicle when the driver unlocks the doors."
Well, at least they are not trying to project it when the car is running, although I'm sure there we'll see "mods" for that too.
I liked one of the comments: "I want one that projects a Ford logo onto my face as I drive."
P.S. Apparently Land Rover Evoque also has a similar feature. Sigh... I can't wait till we get it on BMWs, especially the "project it on my face" version.