What does everyone think about Hublot? They just released a new alloy today: unscratchabke 18 carat gold. They've found a method of taking 24 carat gold and melting it at 2000 degrees and pressurized it under 2000 barometers to fuse it with ceramic. They claim it is unscratchable and are declaring it a new precious metal. They have a 20 year exclusive patent.
Supposedly in a hundred yeas the watch will be unscratched and look brand new.