Originally Posted by e92_m3
I understand what you mean and it's definitely BMW's way of following Audi's S Line models, but the "M" name is just being used a lot by BMW on their new model lineup nowadays.
It's basically a 135i acquiring the N55 engine from the 335is, so IMHO 135is sounds better.
Instead of watering down the M brand, BMW should enhance the "is" category. To be honest, that's what I thought they were going to do when they released the 335is. I dunno whats up with BMW these days. Now we are going to have M badges all over the place and confuse people even further. Let's not even get into the fact the 3 coupe is now the 4 series/M4