Originally Posted by 3XTR3M3
I think this sucks and waters down the M brand. Every BMW is going to have an M badge on it. The cars we laughed at which slapped an M before the numeric designation like M750iL are coming true.
Unless this opens room for the real M cars to go balls to the wall and break away from the luxury market grip to become more hardcore sports cars, then I can't see ANY good coming from this to M enthusiasts or the M brand. M ALL THE THINGS!
Now everyone is going to stick a M badge on their car, they're killing the M name. If its not a true M car it should carry the is badging IMO