I'm not a fan of this move at all. It is indeed watering down the M brand. You lose the exclusivity of driving an M car.
Jerez Black/Fox E93 M3 - Prem 2/Cold/Conv/DCT/EDC/19's/Ext Lthr/Crbn Trim/Enhanced Sound/Sat
Mods- 20" BBS LM's DBK/Challenge Catback/Eibachs/Trim wrapped black/Lux Angel eyes/35% Tint