Originally Posted by 宝马.e90
I'm sure for some it's all about the badge but I know for others, especially the enthusiasts here, it goes beyond that. Those who follow BMW and M, it's about the history and they don't believe it should be messed with. You can say it's just a badge but you can't ignore the fact that, to the car community, the M has meaning. It's supposed to represent the halo car. So when you introduce the M Performance line, it's almost a slap in the face, not because you might see M badges everywhere, but instead it's a slap to the history of what M stands for. I just don't see why they would need to have this new line when they had a another model that worked and made sense.
That's just me.
I 100% agree with you, Im in the same camp, but Ive accepted that we cannot do anything about it. Im a life long enthusiast in BMW and M and cannot believe the direction they've taken with the engines, which is the true heart of the M. I will spite myself by not getting the new breed of M because I dont agree with FI on an M car from a traditional, historical point of view, and after 30+ years of defending NA, Im not going to back down and go for the FI versions now being contemplated and offered.
However, I could care less about the body packaging, that is all about poseurs and posing and I'll stand by that 100%. A car can look exactly like my M6 and have letters and aero kits to make one look like my M6, but its not an M6 and I know it, and thats all that really matters and should matter. If its not an M6, it doenst drive like an M6 and doesnt have the feel of the M6 and that doesnt affect me at all.
I hear you on the slaps, but again, thats an American thing more than anyting, in Europe and the rest of the world, they have always had M packages and M emblems all over their cars, even their smallest and entry level offerings, but it was BMW NA, because of enthusiast pressure in the past that caused them to sometimes not offer the Msport packs here in the states. M is BMW, I cant stress that enough, if not for BMW, there is no M, its a performance subdivision and design house, and in the world today where tuning and body kits are so lucritive as a market(just see SEMA) it makes all the sense in the world for BMW to do it themselves and keep the revenue in house.
BMW is a different company today than even 10 years ago, its a giant, and its growing, so many philosophies have changed as their focus has changed to be a global player of luxury performance cars, while in the past they were more of a performance car company with luxury added to fill a niche market.
We all have to make our own decisions as to whether this really bothers one so much that they will no longer support the brand, but at the end of the day, id still rather be driving a BMW, even if they're all called Ms..