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      01-12-2012, 12:24 PM   #98
aajami
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Drives: Space Gray '09 E92 M3
Join Date: Dec 2008
Location: Manhattan Beach, CA

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The watering down of the M brand is now complete

BMW has been telegraphing this move since the introduction of the X5M and X6M. And now it's official: The M badge means nothing anymore.

Pardon my ignorance, but...

Quote:
"We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars," said Dr. Friedrich Nitschke, President of BMW M GmbH
...wasn't that what every BMW was supposed to represent?! Isn't that the reason people buy BMWs to begin with?
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'09 E92 M3: Space Gray, Black, Carbon Leather | ZTP 2MK ZPP 2MT 6FL | link 1 / link 2
Mods: M Performance exhaust | ZCP retrofit | Euro airbox | GTS DCT flash | 240J ECU flash | LCI Euro taillights | CRT lip | OEM alarm retrofit | Space Gray bumper plugs | BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem