//M now officially == Audi's S, Acura's R, etc
IMO, this announcement is rooted in near-sighted bottom line issue. I'm fearing this is the end for the true //M cars as the //M cars are now officially on their way to bland land just like we saw it with Audi's S models.
The last true //M cars from BMW were the E36 M3 and the E86 Z4 M coupe.
The E46 M3 was borderline with its huge comfy seats and plush interior. The engine and handling made up for it though.
The E92 M3 is just a plain sell out, in spite of the spectacular engine and handling.
But starting with the E92 M3 the //M brand started eroding really fast after that... with the X5M, X6M, bla bla.
I'm trying to find something positive in all this. But all I see is //M dilution...
For sale (Z4MC parts):
Remus mufflers ($900), KW V3 coilovers (rear part only, $900), 14" StopTech BBK ($2k), stock rims ($1.2k), MRTM alum pedal covers ($50), OEM car cover ($75), stock emerg. kit ($100), RPI skid plates ($25), stubby ($.