//M now officially == Audi's S, Acura's R, etc
IMO, this announcement is rooted in near-sighted bottom line issue. I'm fearing this is the end for the true //M cars as the //M cars are now officially on their way to bland land just like we saw it with Audi's S models.
The last true //M cars from BMW were the E36 M3 and the E86 Z4 M coupe.
The E46 M3 was borderline with its huge comfy seats and plush interior. The engine and handling made up for it though.
The E92 M3 is just a plain sell out, in spite of the spectacular engine and handling.
But starting with the E92 M3 the //M brand started eroding really fast after that... with the X5M, X6M, bla bla.
I'm trying to find something positive in all this. But all I see is //M dilution...
2011 E92 M3 mods: ESS X-pipe w/HFCs, ESS ECU tune, ESS power pulley.
2011 E92 M3 parts: Stock midpipe: $500, Stock exhaust tips: $50.
2007 Z4 M Coupe parts: KW V3 coilovers (rears only), stock struts (front only), 5mm longer wheel bolts, stock emerg. kit.