Originally Posted by mkoesel
He mentioned MSport, that's why I pointed it out. M Sport is the same type of thing - strictly appearance. The point is, by using the S brand in the name of their appearance package, Audi does the same thing BMW does by using the M brand in the name of their appearance package.
I agree. I was just voicing my opinion that personally, I don't think M-Sport and S-Line really dilutes the names because their focus is strictly aesthetics.
It think the focus on what M is remains the same - performance. I just don't agree with how BMW is applying it.