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      01-12-2012, 03:04 PM   #136
PiperD
Clutch pedal >> Dead pedal
 
Drives: '11 e92 335is 6MT
Join Date: Sep 2006
Location: GTA

Posts: 710
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I'm in the camp that would have favoured emphasis on iS or M-Sport. M is revered; if that letter is on the badge then the car should be a true M-car. If they want a performance line, they should use the iS branding, and market it as having been finessed by the M division. That's enough to satisfy people in the know, while offering something with a little more edge to the buying public.

BMW did the right thing when they chose to leave the M1 badge off of the 1-series M Coupe. They need to apply the same sense to the M brand as a whole.

There's nothing to stop them from pushing M into hardcore territory - just offer a new trim to fill the void.

My $0.02.
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In my garage: '11 e92 335is 6MT (05/10) SpGrey/CoralRed/GlacSlvr ExecPkg/NavPkg/19" 225M
Retired: '07 e92 335i 6MT (12/06) SpklgGrpht/CoralRed/GreyPoplar
Retired: '04 330Ci M-Sport 6MT SilverGrey/NaturalTan/MyrtleWood
Retired: '00 328Ci 5MT SteelGrey/Grey/MyrtleWood
Retired: '87 Pontiac Grand-Am 3AT White/Grey
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