Part of the reason M is so coveted is because of its exclusivity. Top engineering, top performance, relative rarity.
If M becomes too commonplace, it will lose its lustre, the same lustre that BMW is banking on to sell its "M Sport" kits and now "M Performance" versions of vehicles.
It's the way the world works. If every kid can receive an A, an A student is nothing special.
Present: 2013 M3 coupe (Azurite Black, Black, Piano Black)
Past: 2010 335i coupe (Monaco Blue, Cream Beige, Grey Poplar)
+ miata nut (2004 GT/LS and 2013 GS/Club Edition)