Originally Posted by JulieDriving
Part of the reason M is so coveted is because of its exclusivity. Top engineering, top performance, relative rarity.
If M becomes too commonplace, it will lose its lustre, the same lustre that BMW is banking on to sell its "M Sport" kits and now "M Performance" versions of vehicles.
It's the way the world works. If every kid can receive an A, an A student is nothing special.
What if you are the sole kid with a B?
But to be honest; BMW is taking this a bit too far... I would understand a BMW M super car but when every car is an M car it won't be cool anymore.