Originally Posted by aajami
BMW has been telegraphing this move since the introduction of the X5M and X6M. And now it's official: The M badge means nothing anymore.
Pardon my ignorance, but...
...wasn't that what every BMW was supposed to represent?! Isn't that the reason people buy BMWs to begin with?
It's business, BMW goal is to sell more and more cars, hence they will offer more and more models.