Originally Posted by mojaito
The problem is that Audi have the S and the RS division. So you know the RS is all business. But now everybody is going to have a car with the M badge. The M badge should be reserve for the best of the best, not this. They should just call it the BMW performance.
Bingo! Can you say M brand dilution. Dumb move for BMW, IMO.
I'm sure the marketing geniuses think "performance" would be too long of a name/brand to use and no way they are going to us "P"... P335i or 335iP, etc.