My 2011 328i E91 (ZSP) came from the factory with Bridgestone RFTs. They lasted about 30K. They were OK for the first 20K miles; the last 10K were very loud. I've since switched to a non-RFT Michelin (Pilot Primacy HP).
BMW uses Pirelli, Michelin, Bridgestone, and Continental. What you end up with is usually determined by your production date. All are considered to be "premium" brands.