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      02-08-2012, 08:32 AM   #15
hlmiii
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Quote:
Originally Posted by Imola.ZHP View Post
Tax write-off...
Probably, but even with that* it still evidences a nice contribution by the company.

Yes, it's marketing and the hope for some $$$ return. But it's more costly than other types of promotion and so is an admirable format that provides benefits and assistance to others.


(* I don't know the details of German or UK tax law, but the vast majority of "tax breaks" do not result in a 100% financial benefit. They still have a bottom-line cost.)