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      02-22-2012, 10:11 AM   #46
Frosty
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Quote:
Originally Posted by M ETT View Post
Well said Sir!
This actually makes me really worried for BMW's future. Please people don't mix SAAB as a car brand with Jet fighter's. the SAAB planes are made by a conglomerate jointly owned by SAAB Aircraft and BAE. We have to remember that SAAB as a car brand has just ocasionally been in the black for the last 20 years or so.
It's easy to blame GM for what has happened to SAAB and I will admit that they did not manage the brand well, but the truth is; had it not been for GM, SAAB had gone bankrupt 15 years ago. The reason for this is simple because unlike MINI SAAB has failed to produce any products that anyone other than a select few want to buy.
I for one hope BMW looses out on this one. They would be better off.

well said in response to a well said +1

Personally I think growth above all is a problem, expecting BMW to grow forever is unrealistic. Keep your brand untouchable and desired, not damaged through constant expansion. The 'value' of the brand is part marketing... but that can be tarnished by a few slip ups and shoddy expansion driven decisions on quality... ~Frost
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