I was offered the same from Admiral's CMC (there was no option but to use them). I was offered 'a car suiting your standing sir' 'no hassle to you, we'll look after everything sir' and 'we strongly recommend you take out our hire car fee insurance sir'.
Bunch of robbing bastages, In the end I went without a hire car but no doubt the new 3 series they were pushing would have had an astronomical hire charge attached and some shady bunch of legallised crooks would have made a fortune.
So many immoral businesses popping up these days, the accident hire car thing is one but things like concert ticket resale companies are another example.
How they are allowed to get away with this type of blatant price hiking is beyond me.