So hold on a second!
Is it Bimmer in America, and Beemer every where else? Gosh, this is more fraught than the Porche/Porsch-a pronunciation!
And then in Asia? Here, people call BMWs in Chinese (translated) "Double-B" referring to a BMW or a Benz. And often I hear my car called a BM...as though the W would be too much effort for the day!
And no...let's get this right in the first place..."We want pre-nup, we want pre-nup!"