I wasn't getting any email notifications on this thread so I didn't know so many ppl replied.
I guess i'll do some research to find out if there's somewhere I could send it to be repaired but If I can't find any, I guess I'll try the scratchX idea. The thing is, it's not so much a grove scratch in the display, as it is an area where the anti-glare coating has been removed.
I called BMW last week and they said to bring it by but when I did, the "master tech" was busy and couldn't check it out at the moment. So the guy said call back and schedule an appointment. What a big waste of my time.