Originally Posted by ATX78703
I agree with you on all points except "For BMW to do so they have to sell a fully fledged base model which customers would not accept because it does not fit within their perspective of BMW's image." This is just pure speculation.
I'm not sure if customers not accepting it means people wouldn't buy it, or more like bmwna thinks it will hurt the brand's image. It's funny though because if they did bring it, they'd say, well look at all these customers now buying a BMW who would never have considered one before.