Originally Posted by Singletrack
Just not true. The same argument was used with Porsche when they first released the Cayenne. Guess what model generates most of their revenue?
These SUVs actually generate the money needed to improve the "small cars" in their fleet. They do not detract from their development.
Porsche made a big bet on the Cayenne and it worked - to a point. They then tried to double down and take over VW which blew up in their faces in the worst way. The Cayenne was a slightly new idea, but it's not new any more and the competition will be fierce so the upside is no where near as good.
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