Originally Posted by SCOTT26
will deliver the core message of BMWi
Which translates as "if you have to ask how much it is then you can't afford it".
Perhaps there will be loads of Japanese tourists outside asking you to go and buy a car for them because they are limited to one per customer, as happens at the Louis Vuitton store just down the road.
Why can't BMWi technology be introduced as a car for the masses instead of the elite.