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      05-27-2012, 08:43 PM   #22

lkw15's Avatar
Drives: 2015 M3
Join Date: Aug 2005
Location: Virginia

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Originally Posted by L8*Apex
Originally Posted by Caspian
I don't think the tie to the previous logo border necessarily excludes the center being a representation of a propeller. They didn't describe the thought process going in to the blue and white, just stating that they were the Bavarian national colors.

Why not horizontal or vertical stripes? Why not the diamond shapes often used in Bavaria?

Unless there is a documentation of the process of developing the new logo, we can't state definitively where the inspiration came from. I think there is still a good chance it was inspired by a propeller.

My $.02


Ya, you're probably right. The in house historian for BMW probably got it wrong. You should send him an email and let him know that your 2 pennies are way more correct than his silly "facts".
But what's funny is that in other BMW collateral (namely the video and booklet that came with my car) they do mention the propeller.