Originally Posted by rayusaFL
GET what you want and what you love!!
Some of you made very good points on your posts!! However, at the end of the day, the question is: "Do you want a C class?? Do you want an AUDI??"
I can't care less about their sales performance. I'm literally dying to get my 335i!! It may not be the BEST sports sedan ever, but guess what?? That's the car I want. I love the BMW brand and I have an emotional connection with it.
A brand is a promise!!!
A product is physical.
A brand is NOT a product, a sign or a logo!
A brand is the feeling you get when you use the product.
It is the experience it provides you.
Some people love NIKE and some love ADIDAS?? Which one is the best??? It doesn't matter! The question is "Which one are you emotionally connected to?"
Some may think I'm tripping but that's how I feel.
You are a marketing manager's wet dream. A brand is NOT a promise. The product is the promise, the "brand" is the image and the dream. The new 3-series may be a good car, but with BMW's new packaging, their pricing really went up to get one of the new lines.