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      07-12-2012, 10:34 AM   #48
SamS
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Drives: 2013 ActiveHybrid 3
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Quote:
Originally Posted by James T. Kirk View Post
Two issues:

1) Marketing a 7-series is to market to a Target audience, not a wide one.
Exactly my point. This ad is (incorrectly, IMO) targeting a niche of the 7-series buyers with a mass market audience. And it's doing it poorly.

Quote:
Originally Posted by James T. Kirk View Post
2) Just because you don't roll in circles of people who get driven around, doesn't mean it doesn't exist in a big way outside your radar.

It's interesting how sometimes people's feathers are ruffled when a lifestyle marketing campaign presents a lifestyle more affluent than their own. The reaction is often to either aspire to it, or to reject it as pompous.
.

LOL. Yes, my feathers are ruffled because I don't get driven around in a 7er. Even though you quoted my post, I think you missed my point, completely.
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