Originally Posted by 宝马.e90
Out of curiosity, how come BMW AG doesn't market Rolls Royce like they do the MINI brand? Whenever there's a media outing, it's always BMW + MINI.
Return on investment. I'd guess brand image also has something to do with it. It comes down to the type of people buying that particular product.
I highly doubt that they would get much out of advertising for RR (ever, let alone here). I certainly wouldn't expect them to highlight the fact that Mini is in the same family either.
It's like asking why there's little or no marketing for Ferrari, Lamborghini, etc.