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      07-19-2012, 10:51 AM   #4
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Drives: 12 328i 6MT, 91 318i
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1991 BMW 318i  [4.00]
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Originally Posted by 宝马.e90 View Post
Out of curiosity, how come BMW AG doesn't market Rolls Royce like they do the MINI brand? Whenever there's a media outing, it's always BMW + MINI.
Return on investment. I'd guess brand image also has something to do with it. It comes down to the type of people buying that particular product.

I highly doubt that they would get much out of advertising for RR (ever, let alone here). I certainly wouldn't expect them to highlight the fact that Mini is in the same family either.

It's like asking why there's little or no marketing for Ferrari, Lamborghini, etc.