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      07-19-2012, 11:23 AM   #5
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Quote:
Originally Posted by S4NoMore View Post
Return on investment. I'd guess brand image also has something to do with it. It comes down to the type of people buying that particular product.

I highly doubt that they would get much out of advertising for RR (ever, let alone here). I certainly wouldn't expect them to highlight the fact that Mini is in the same family either.

It's like asking why there's little or no marketing for Ferrari, Lamborghini, etc.

It's BMW's new commitment to HYPE. From motorcycles to M1s to M packages to M4s and eventually an M for every number to 10. I hope the watering down of M stops at some point.