Brought the car to the dealer multiple times. Dealer replaced steering column under warranty. No luck. Problem persists. They supposedly looked behind airbag and steering wheel but found no loose parts/screws.
This is a such annoying problem that it makes me want to sell my "LCI upgraded" e90. ... So sad.
In hindsight, I probably should not have bought the Sport model... I'm sure the tighter suspension isn't helping.
'13 F30 328i: AW | M-Sport | Moonroof | Nav
'08 E90 328i: SG | Sport | Premium | Nav | LCI converted
'97 E36 M3: AW | K&N CAI