apple has taken the color white from envelopes. they realized the success of mail, after all millions of people send and receive billions of envelopes weekly. by using this same color they have leveraged this same success. it's only natural people also gravitate to this as it's embedded into their psyche via seeing so many daily. steve deserves all the credit for noticing and leveraging this method.
'14 Porsche CS :: Black / Black
'14 Lexus IS250 :: F-Sport :: Grey / Black
'12 F10 BMW 550i :: Carbon Black / Brown Int :: M-Sport - Retired
'08 E90 335xi :: Black / Black - Retired
'07 E90 335i :: Black / Black - Retired