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      09-05-2012, 05:28 PM   #1
geared
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Drives: 1'er&supra
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BMW - The Brand. Is it Changing?

Brewing a debate......

Branding/Brand Recognition has over the years become one of the most critical factors in any industry - including autos - it spells the quality, durability, and performance of any product. BMW has created an excellent brand - looked at by most as one of the highest quality for the masses - while also retaining an extremely loyal following.

My question to this board is - with all these new models coming out / have come out in the past few years - 6 series coupe, 1m, m4, x5m, x3, etc......all sharing similar styling cues/target customer overlap/ etc.

Does anyone get a feeling like BMW is diluting their brand? I do.
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