BMW - The Brand. Is it Changing?
Brewing a debate......
Branding/Brand Recognition has over the years become one of the most critical factors in any industry - including autos - it spells the quality, durability, and performance of any product. BMW has created an excellent brand - looked at by most as one of the highest quality for the masses - while also retaining an extremely loyal following.
My question to this board is - with all these new models coming out / have come out in the past few years - 6 series coupe, 1m, m4, x5m, x3, etc......all sharing similar styling cues/target customer overlap/ etc.
Does anyone get a feeling like BMW is diluting their brand? I do.