Getting a fair deal
We all know that the new customer is king and shopping around is the thing to do. But as existing and 'loyal' customers to a particular brand, why are we penalised? Why should the new customer who may shift his loyalty every 12 months get all the benefits? What about the poor sap who enjoys a particular product and who gets shafted every time they renew or upgrade? I've got customers who have dealt with my family for 30 years. How long do you think I'd keep their custom if I added £££ to their quotes just because I knew them and knocked £££ off for new customers on the off chance they'll come back? New customers are obviously very important to any business but surely a solid base of repeat custom is the bedrock of any business?
Am I totally out of touch?