Originally Posted by calicolorado
BMW has succumbed to the modern way-their cars are disposable and are marketed toward a lowest common denominator who wants nothing to do with vehicle maintenance. For those of us who love their product, this is tragic, but fortunately, they can be kept fresh through rigorous maintenance.
I honestly don't see a problem with this. This is just BMW understanding the market and their customers, the large majority of whom don't really care if their cars last hundreds of thousands of miles. As enthusiasts, we do care, and therefore take better care of our cars, but do you think all of those BMW drivers with leased cars care? Of course not.
For the majority of BMW drivers, the factory recommended maintenance intervals will give them a car that lasts "long enough" and runs "well enough". Enthusiasts have different definitions for these terms than typical owners.