I mean, they're free (16GB) with a 2 year contact now...on ATT at least.
But guess if you don't want the hassle of being in a contact, you pay for it.
Old: BSM 2009 E90 335i. PROcede Tuned and Tastefully Modded.
Old: AW 2013 F30 335i M Sport. Panda mode.
New: AW 2016 F36 428i M Sport Gran Coupe.