I've personally never met Pat before but c'mon guys, can't you just realize that this is just an extension of sales marketing. There's obviously something being trade behind the curtains here between BMW of Sterling and Sonic Tuning. Who knows maybe they are just advertising for one another.
Dealers are stealers and that's all they will ever be.
It's shameful though that an automaker/company like BMW has such crappy dealers. I personally stay away from them as much as possible!!!