This isn't just confined to the 3 series either. The newest 5 series and 7 series are losing to competitors in handling/driving experience when the old version would win in that category.
2009 E90 328i - Space Grey Metallic on Black // iDrive // Premium Package // Xenons
Mods - Stock for now
Dream Car - Mineral White E92 M3 DCT, Ferrari 458 (someday )