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      10-03-2012, 05:01 PM   #7
ATSR
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Quote:
Originally Posted by Schm View Post
They're missing the point I believe. Fun to drive and heavy batteries do not go particularly well together. Prove me wrong I guess, but ask Honda and their CR-Z how those sales are working out...
+1

Opportunity missed. Not surprising considering BMW's latest products and direction. BMW's customer base will be completely different in a few years time, having a smaller percentage of driving enthusiasts among them.
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