Originally Posted by The Low Key OG
S6: 213 points
E63: 210 points
M5: 193 points
S6 destroyed in the vehicle category. (Ergonomics, features, fit & finish, etc.) 93 points to E63's 79 & M5's 77.
M5 would have won powertrain but lost points for the tranny and fuel economy.
E63 won chassis category. 57 to S6's 51 & M5's 50. M5 lost points for steering feel and brake feel.
Fun to drive factor: S6, 20; E63, 23; M5, 18.
"It isn't about what BMW got wrong, the M5 is a dazzling and beautiful vehicle. It's about what the others are getting so right."
Highlighted the most important information.
Everyone here needs to realize the change BMW took when Chris Bangle came in. He permeantly changed BMW AG; E38 to E65, E39 to E60, E36 to E46. E46 to E90 should have not been a shock in hindsight and I subconsciously knew what to expect from the F30 with all the similar design queues between the F01 7, F10 5, and F12 6. Even with the interior, you can't tell me you would not have guessed there would be a fixed nav screen.
In a year when Audi surpasses BMW worldwide, it won't be because of BMW failing but Audi succeeding.