Originally Posted by kmarei
yes but the reason they are doing well now is because Fiat has a lot of expertise in making fuel efficient engines, a totally alien thing to US car companies.
so they are doing well BECAUSE they were bought by Fiat
not because they restructured
Holy mackeral - that is the OPPOSITE reason Fiat purchased Chrysler. From the Detroit Free Press (emphasis mine):
Sergio Marchionne outlined a plan to export new Alfa Romeo, Maserati and Jeep models from Italy to prevent plants from closing, protect Italian jobs and reduce Fiat's dependence on Chrysler's profits in the U.S.
Marchionne -- who turned around Fiat in 2004 and resurrected Chrysler from near death -- is aiming to strengthen Fiat by exporting premium brands from Italy to the U.S., Canada and Asia.
I don't begrudge Fiat making a decision, but to pretend Chrysler's primary objective is to grow Jobs in the U.S. is crazy. And their current profitability isn't derived from the fuel-efficient development of cars (yet).
Fiat took over in 2009. The Dodge Dart is the first vehicle off the plant with Fiat's change towards fuel efficiency (the car just came out late this year). The rest of the fleet is planned on being released 2013 and 2014
. So there is nothing they've done so far to in fuel efficient cars that has driven market-share. But government leased/fleet sales are up 24% - go figure.