Just from the opening I was very under-whelmed. The first chase almost seemed comic, relaxed and not Bond at all. The music created no sense of urgency and DC looked like he wasn't taking it seriously.
The whole film felt like going through a 20mph zone, never got going. I felt so detached from the story and couldn't wait for it to end.
Even bringing out an icon of the brand seemed desperate and then they stuck two fingers up at it.
Just my 2p.