Originally Posted by dce93atl
Question for you leasing pros? How negotiable is the residual or is it a number that cannot be negotiated? I know that the biggest key is to get the purchase price as low as possible but what about the residual?
Residual is a percentage that BMW FS sets. They send out a big chart to dealerships every month so they can put you into the correct residual according to your terms (24/36/39/48 months), annual mileage (10k/12k/15k), model (328,335,m3, etc). While MSRP can definitely be negotiated, residual is something that your dealership won't be able to adjust.
Consider it like the cell phone plan that carriers offer, and the MSRP the price of the phone (which vary by different shops)