The 'print' as you call it. is the Grain - and yes, the grain on the Dakota Leather is different than the leatherette material, it's a finer grain.
It also doesn't 'feel' like leather - both things prolly only you would know (or someone that really knows BMW's). Since it's a seperate part from the seats it will probably go unoticed, personally, I would just buy the leather (and did), but if you're looking to save $$ and don't care about the subtle differences - go for it...
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