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      12-05-2012, 01:52 PM   #33
Drives: 2007 335i
Join Date: Jun 2010
Location: Fremont, CA

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Originally Posted by 335BBS View Post
I think it will take a while for people, especially young people, to get past the "Cadillac" name. If they do....I bet it will go crazy. It once was the "BMW" (perceived prestige) of the car business.
I would be pleasantly surprised if the ATS does well. It would suggest to me that branding is less important and that enthusiast-oriented chassis tuning can sell cars, which can be a good sign for the future of the enthusiast car market.
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