That's pretty cool.
Doing a bit of googling, I found this: http://dipyourcar.tel
- a kit to plastidip your car yourself.
I wonder how 5-6 coats would cope with every day grit/stones from the roads and is if it's washable?
I've just found a facebook page for a company that does this - so will post the above questions to them.
I think the advantage this has over vinyl wrapping is the fact that it would be much easier to fix any blemishes - by simply peeling the section off and re-spraying it.