Originally Posted by Rasher
I hate to say it but I expect that the 3 Series will be marketed and engineered more toward the young professional non-enthusiast types in the future. The types that buy v-6 Mustangs, except with more money. This will be especially true once the 4 Series 4 door coupe comes out. I expect that they will market and engineer this as the performance version while the 3 will be the easy to drive, bland vehicle for people that just want a BMW to drive.
I at least hope so because I had an f30 335xi as a loaner for a few days and it was nice but it reminded me way too much of my old A6. Granted, the 335 had more power but driving and size wise, they seemed similar. I swear the f30 is bigger though. So if the 4 series isn't more fun to drive, I don't know that I would buy a newer BMW.
This is exactly why success of cars like the ATS are important. It'll help push BMW to improve the driving dynamics of the 3 series.
The same thing has been happening between the Mustang & Camaro for decades. You can get a ZL1 with insane handling and 580 Hp for $55k. Ford responds with a 200+mph Mustang for $54k. I've had 3 Camaro's and loved them, but these newer models are just insane.