Complete non sense, in the West you can go on a public forum and criticize the so called owners or choose not to buy their products.
In North Korea if you openly criticize the eternal president, you get killed or get a life sentence. Oh you dont even have a choice to leave the country.
People buy things they dont need because of a higher standard of living. North Koreans are worried about the basic necessities,of course iphones or the latest fashion doesnt cross their minds.
All purpose, No pretense.