Originally Posted by Saintor
The whole idea (like for the ATS) is to steal consumers not only keep the ones in their '60s. The products in both cases is not good enough to achieve the mission. Too little too late.
You know this how? I agree that at this point the 2.0T version of the ATS is lacking compared to the F30 328i but it's not far behind. And this is from an enthusiast's point of view. The general public we be fine with the ATS. As a BMW devotee I think the ATS is 90% of what the F30 is and handles better to boot.