Originally Posted by ptack
Maybe VW is, but not BMW or Mercedes for the simple reason that the profit margin on the Toyburu is pretty small. It's fine if you're selling volumes, but it's not a luxury brand product.
Now if Toyota redecorates it as a Lexus, bumps the price several grand and finds willing customers, that's a different story.
They already did that with the IS-F & failed IMO.