Originally Posted by Never Convicted
That's a false premise to begin with. You see a review by a magazine into which GM pours advertising money that says the ATS is a better car than a 3, and you say it like it's Gospel. BMW is profitable because they continually innovate and incorporate technology, which has ALWAYS been their mission. So now they expand their model line into niches, and you say they're alienating their core? Why is that? Do you have to own one of every model they have? Truth be told, BMW sells performance at a discount to the super high line brands, and much better than price competitors. They're profitable BECAUSE they do this. If an ATS is better than a 335i, you prove out. If you think a 5GT is fugly, I concur. Horses for courses. Resting on their laurels? That's a joke.
Buddy you're definitely drinking the kool-aid...for starters credit is given when due and yes I HAVE DRIVEN an F30 in every form from a base 328i to a Sport Line 335i and yes I have DRIVEN both the turbo 4 banger ATS and the V6 ATS. I never said it was a better car. I simply said it was more fun to drive and it truly is. That's my biggest point... I didn't buy a BMW because of the cool tech and blah blah blah. I bought BMWs because of how FUN they were.
BTW nothing is sold at a discount from BMW. What planet are you on...the Japanese do bang for the buck performance per dollar much better than the Germans.